Template - Product strategy
Executive summary
Where we play
Market landscape and competitors
| Competitors | Strengths | Weaknesses | Threats |
|---|---|---|---|
Target audience
| Priority | Audience | Size of the segment (TAM) |
|---|---|---|
| 1 | $ | |
| 2 | $ | |
| 3 | $ |
How we win
Vision
Strategies
Differentiation
How we execute
Execution plan
| Priority | Objectives | Key Metrics |
|---|---|---|
| 1 | ||
What we're not doing
Risks and mitigations
| Risks | Impact | Mitigation |
|---|---|---|
| HIGH / MEDIUM / LOW | ||
Open questions and next steps
| Question | Next step | Owner | Date of resolution |
|---|---|---|---|